Last Updated: December 3, 2013
Collection of Information
Information You Provide to Us
We collect information you provide directly to us. For example, we may collect information when you submit a Rush Rewards application, request a win loss statement, complete a Contact Us form, fill out our guestbook, plan an event, subscribe to text message updates, participate in contests, promotions or surveys or otherwise communicate with us.
The types of information we may collect include contact information (such as name, postal address, company name, email address and phone number), demographic information (such as age, date of birth and gender), government identification information (such as driver’s license number), employment information (such as current occupation and employment history), your Rush Rewards player card number and other contact or identifying information you choose to provide.
Information We Automatically Collect
When you access or use our Services, we may also automatically collect information about you, including.
• Log Information: We log information about your use of the Services, including the type of Internet browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our Services.
• Device Information: We collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, unique device identifiers and mobile network information.
• Location Information: We may with your consent collect information about the location of your device each time you access or use one of our mobile applications. For more details, please see “Your Choices” below.
• Information Collected by Cookies and Other Tracking Technologies: We may use various technologies to collect information via our Services, and this may include sending cookies to your computer or mobile device. Cookies are small data files stored on your hard drive or in device memory that help us to improve our Services and your experience, see which areas and features of our Services are popular and count visits. For more information about cookies, and how to disable them, please see “Your Choices” below. We may also collect information using web beacons (also known as “gifs,” “pixel tags” and “tracking pixels”). Web beacons are electronic images that may be used in our Services or emails and help deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon.
Information We Collect From Other Sources
We may receive information about you from other sources and combine or link that with information we have about you. For example, if you authorize Rivers Casino to connect to certain third-party social networking sites, we will access information about you from those sites, such as your name, account information, friend lists, and any other information you make publicly available in accordance with the authorization procedures determined by such social media site.
Use of Information
• Communicate with you about our or other companies’ products, services, offers, promotions, rewards, and events and provide other news and information about Rivers Casino and other companies with which we partner;
• Provide, maintain and improve our Services;
• Provide and deliver the products and services you request, process transactions, and to send you related information, including confirmations and invoices;
• Send you technical notices, updates, security alerts and support and administrative messages;
• Respond to your comments, questions and requests and provide customer service;
• Monitor and analyze trends, usage and activities in connection with our Services;
• Personalize and improve your experience on the Services and provide ads, content, or features that match user profiles or interests;
• Process and deliver contest entries, rewards and surveys;
• Process and evaluate your application for employment; and
• Link or combine with other information we get from other companies to help understand your needs and provide you with better service.
Rivers Casino is based in the United States and the information we collect is governed by U.S. law. By accessing or using the Services or otherwise providing information to us, you consent to the processing and transfer of information in and to the U.S.
Sharing of Information
• With other companies with which we partner for their direct marketing purposes. If you are a California resident, please see “Your Choices” below for more information about this sharing.
• With vendors, consultants and other service providers who need access to such information to carry out work on our behalf;
• In connection with, or during the negotiation of, any merger, sale of company stock or assets, financing, acquisition, divestiture, or dissolution of all or a portion of our business;
• In response to a request for information if we believe disclosure is required by, or is in accordance with, any applicable law, regulation or legal process. For example, we may share information we collect with relevant gaming authorities, such as the Pennsylvania Gaming Control Board;
• If we believe your actions are inconsistent with the spirit or language of our user agreements or policies, or to protect the rights, property and safety of Rivers Casino or others; and
• With your consent or at your direction including if we notify you through our Services that the information you provide will be shared in a particular manner and you provide such information.
We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.
Social Sharing Features
The Services may offer social sharing features and other integrated tools (such as the Twitter “Tweet” button), which let you share actions you take on our Services with other media. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.
Advertising and Analytics Services Provided by Others
Rivers Casino takes reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.
You may opt out of receiving promotional emails or text messages from Rivers Casino by following the instructions in those emails or text messages. If you opt out, we may still send you transactional or relationship messages, such as emails or text messages about our ongoing business relations.
Your California Privacy Rights
California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. If you are a California resident and would like to make such a request, please contact us at firstname.lastname@example.org. However, please note that under the law, Services such as ours that permit California residents to opt in to, or opt out of, this type of sharing are not required to provide such information upon receiving a request, but rather may respond by notifying the user of his or her right to prevent the disclosure. To opt out of having information about you shared with third parties for direct marketing purposes, please send your opt-out request to email@example.com.
With your consent, we may send push notifications to your mobile device to provide game-related information, service updates, promotional communications and other related messages. You can deactivate these notifications by changing your notification settings on your device.
If you initially consent to our collection of location information via one of our mobile applications, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device. If you do so, certain features of our mobile applications may no longer function. You may also stop our collection of location information by following the standard uninstall process to remove all of our mobile applications from your device.
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject cookies; however, our Services may not function properly if you do so.