FOR IMMEDIATE RELEASE
RIVERS CASINO RECEIVES FOUR ROMERO AWARDS
Casino Team Members Recognized for Outstanding Marketing Initiatives
PITTSBURGH — Aug. 15, 2016 — Rivers Casino took home four honors in the 2016 Romero Award program for excellence in casino marketing. The winners were announced at the annual Casino Marketing & Technology Conference in Las Vegas.
Rivers received two Gold distinctions in the categories of “Online Marketing” and “Casino Floor Promotions.” Rivers Casino’s promotion of its “Brains vs. Artificial Intelligence” event, which pitted Carnegie Mellon University supercomputer “Claudico” against four professional poker players, as well as the casino’s progressive promotion with the champion Pittsburgh Penguins, were both recognized as award-winning initiatives. Additionally, the casino received honorable mentions in the “Casino Floor Promotions” and “Electronic Marketing” categories.
“It’s an honor to be recognized among the best in casino marketing,” said Craig Clark, general manager of Rivers Casino. “I’m very proud of the Rivers Casino marketing team and the creativity they demonstrate day in and day out.”
Produced by Casino Journal, the Romero Awards recognize excellence in casino marketing throughout the gaming industry. The recognition is awarded through diamond, gold or silver denominations with special recognition given to honorable mentions. Awards are given to marketing leaders who show the industry how they have driven casino revenue by planning, imagination and persuasive selling power.
ABOUT RIVERS CASINO
Opened in 2009, Rivers Casino has been voted a “Best Place to Work” in the Pittsburgh Business Times, a “Top Workplace” in the Pittsburgh Post-Gazette, "Best Overall Gaming Resort" in Pennsylvania by Casino Player magazine and "Best Overall Casino" in Pennsylvania by Strictly Slots magazine. The casino features more than 2,900 slots, 83 table games, a 30-table poker room, nine distinctive restaurants and bars, a riverside amphitheater, a multipurpose event space, live music performances, free parking and multiple promotions and giveaways daily. Already, more than $631 million in jackpots have been awarded to players at Rivers Casino. For more information, visit riverscasino.com.
For Rivers Casino
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